Spotify: A Product Story cover image

03: This party is going to end

Spotify: A Product Story

CHAPTER

Shuffle Freeter - The First Time We Used Our Own Useo Data

Spotify has been using its own useo data to develop new features. The company is working on a free shuffle feature for the mobile app. It would let users organize music into playlessons, and make their own playlists. This was one of the first times that they used this kind of insight in developing products.

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