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A deep dive into product discovery - Lily and Randy on The Product Experience

The Product Experience

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What Are the Leading and Lagging Indicators?

Leading and lagging indicators are things like churn or am quarterly growth. Lagging indicator is any numbers that it's going to take a while for you to be able to actually see the difference in whether those numbers are being impacted. Leading indicators might be things like your average order value on the web site.

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