Aligning Brand Awareness and Demand Generation with Mario Paganini, VP of Marketing at Stord
Pipeline Visionaries
00:00
What Really Makes Great Marketing So Unbelievably Simple
What really makes great marketing is unbelievably simple. It's about creating excitement and doing things that people like. If you are incapable of creating some sort of positive emotion with the people you're going after, you can't even get to the point of building a tactical conversation. And so obviously, to build a efficacious, demandgent programme, you need the qualitative and the quantitative. But if you're asking me to choose all of the tactical set up, lead mapping operations, verse, putting great content out there with absolutely no way to track it, i'm posting completely untrackable, non attributable content out there. O i think, what what other thing i'd add ona strategy?
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