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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
The Importance of a Narrative in Sales and Marketing
The narrative sets the context of why our features capabilities, whatever even matter today. It's what you tell in your marketing, in your social media, in your public engagements where you speak to your customers and prospects. The thing about sales, particularly B2B is we can't get too far out over our skis on this stuff. So if I start talking too much about the vision in my current sales narrative, what I'm going to spark is delay.
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