Gen C cover image

How Ownership Changes the Experience With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum

Gen C

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Is There Still So Much Value in Collectibles?

Web3 allows for these sort of accretive or win-win situations, and as a marketer, that's fascinating. If you design your program correctly, it should feel to the consumer that you're giving, not extracting. And I think marketers get a little less scared and a little bit more willing to try things when you frame it that way.

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