Retail Media’s Future, Agentic Shopping, and the AI Disruption Ahead | Kiri Masters, Retail Media Industry Analyst
Retailgentic
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Navigating the Retail Media Landscape
This chapter examines the intricate dynamics of retail media, highlighting the gaps between expectations and reality among key players such as retailers and brands. It explores the evolution of advertising capabilities within retail, particularly focusing on Amazon's advancements, and discusses the burgeoning concept of commerce media. Additionally, the chapter addresses the potential challenges of excessive advertising on consumer experience and long-term brand loyalty.
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