Sales Strategy & Enablement by Revenue.io cover image

A Conversation with Anthony Iannarino

Sales Strategy & Enablement by Revenue.io

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Are You One Up? I'm One Up Right and I'll Share It With You

Andy: Sellers really are in a position of leadership they should be. 54% of companies that pursue a change initiative and with a no decision so more than half, I would say that's our fault because we're not facilitating the buyer's journey in a meaningful way. The idea about being one up is I know more than you do so I should be leading you says Andy. If you decide to go up the mountain on your own it will end like a bad movie he adds.

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