4min chapter

The Sweaty Startup cover image

#25 How to name your business (and secure a domain)

The Sweaty Startup

CHAPTER

How to Find an Available Domain and Name Your Business

Most web domains are taken. Avoid GoDaddy because I heard rumors that they buy domains that have been searched for and sell them at a premium. Use ipage to check availability while using synonym.com to brainstorm words to include in your business name. Keep your domain less than 15 characters, the shorter the better. Do not use the word cheap or anything similar.

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