We touch on Netflix, the Currency Wars, Amazon Prime ads, and the bloodbath in digital media.
In this episode, Mike and Ari discuss the recent challenges faced by the digital media and journalism industry, including layoffs and declining ad revenue. They explore the impact of social and search platforms on journalism and the rise of AI-generated content. The conversation also touches on the decline of newspapers and the short-sightedness of pay-to-link legislative efforts. They then shift their focus to the dominance of Netflix in the streaming industry and its advertising trajectory. The discussion concludes with a mention of Amazon Prime's advertising moves and the potential reaction of consumers to ads on the platform.
Chapters
00:00 Introduction and Hangover
00:26 Brutal Week for Digital Media and Journalism Industry
02:10 Impact of Social and Search on Journalism
03:12 AI-generated Content and SEO
03:59 Short-sightedness of Pay-to-Link Legislative Efforts
06:05 Decline of Journalism and Newspapers
07:19 Trends in the Advertising Market
09:00 Decline of Journalism and Rise of Fake Content
09:39 Netflix's Dominance in the Streaming Industry
10:29 Nielsen's Resilience in the TV Currency Wars
12:20 Netflix's Advertising Trajectory
14:19 Netflix's Success in Licensing Content
16:08 Netflix's Deal with WWE and Advertising Strategy
17:11 Amazon Prime's Advertising Moves
19:20 Consumer Reaction to Ads on Prime Video
20:39 Importance of Free Shipping in Prime Membership
21:19 Conclusion
