4min chapter

Social Media Marketing Podcast cover image

How to Sell More by Saying Less: A Storytelling Framework

Social Media Marketing Podcast

CHAPTER

Sharp Digital, M F P and Copyer Printers Will Have You Printing Like a Pro With Our Innovation

A story increases the likelihood that an action will be taken, right? Let me give you an example of this. So i was working with sharp electronics in a virtual sales training programme earlier this year and teaching them about this and button, therefore story dynamic. And all i ever have to do is to go to one of their landing pages and contrast what they currently have to what they could have when they use a story dynamic. Shorter runs, quicker turn round times, complete control over your inhouse printing. It's what you want. But your productivity is currently stuck on paws. Therefore, story, by the way, cut it. Now, listen and feel the difference.

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