The Difference Between Marketing and Sales

If marketing reports to sales, typically you have very weak marketing. Anything that's very sales or ente yo ko put marketing under sales, and it's really sales driven is going to end up being very short term. And so your leader will look at the stuff marketing is doing, and they're going to only fund the stuff which is guaranteed to work in the short term. So invest in things that can immediately turn revenue into long-term business success. The kind of thought leaders need are those who don't like ar u a lot. They tend to be more open about their feelings than peers do. This means people get used to seeing each other as enemies rather than friends. It also...