Contagious Why Things Catch On, by Jonah Berger
Bestbookbits
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How to Use Emotions to Drive Sharing
The reason people shared Grady's article was emotion. The most beautiful emotion we can experience is the mysterious. More than any other emotion or described, what many readers felt after looking at science pieces from the New York Times. Or boosted sharing, or inspired articles with 30%. Talking to others often makes emotional experiences better. Most groups may benefit from taking walks together because it will encourage people to share their ideas and opinions. When trying to use emotions to drive sharing, remember to pick ones that kindle the fire,. select higher arousal emotions that drive people to action. Excite people by showing them how they can make a difference.
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