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Joshua Specht, "Red Meat Republic: A Hoof-to-Table History of How Beef Changed America" (Princeton UP, 2019)

New Books in Economics

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Consumer Movements and the Challenge of Effective Advocacy in the Beef Industry

This chapter examines the historical evolution of beef consumption in America, highlighting consumer movements and protests against the cattle beef industry. It critiques the tension between consumer priorities and production processes, revealing the complexities of meaningful advocacy in the meat market.

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