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Julia Hartz: From Zero to One to IPO and Beyond

Pattern Breakers

CHAPTER

The Three Pronge Plan

"We were looking at basically double our balance sheet outstanding in ti sales that had already been advanced tor creators for events that weren't going to happen. And then the third was, you know, tat. We weren't generating any revenue," he says. "I wanted to be able to put the full power of our company behind helping them land new jobs before the bottom fell out"

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