29min chapter

The Calum Johnson Show cover image

Viral Creator Reveals How To Quit Your Job and Be A Content Creator Without Going BROKE | Kallaway

The Calum Johnson Show

CHAPTER

Building a Lifestyle Brand with NFTs and Crowdsourcing Ownership

They discuss their previous business venture of building a lifestyle brand using NFTs and crowdsource ownership, and their transition into content creation and the value of storytelling online. They highlight their niche of distilling complex business happenings into simple videos, which resonates with a large audience. They also express their desire to build their own product businesses instead of becoming a news source.

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