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Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
The New Way of Doing Business
A customer is looking at you in a completely different way. They don't necessarily care about the future that's happening five years from now. So if I buy your product today and we implemented this week, this month, what do we get right now? The other problem with old way, new way is sometimes there's a lot of value in old.
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