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How to Scale a Newsletter Business
I was actually more excited about say that list of readers who won type of fiction. So I could see ways to scale just the size of that list. We did lots of giveaways to build that list really quickly and cheaply. And we thought if people like romance, there's probably a whole bunch of other people who like mysteries and thrillers. It doesn't keep out a great business and just didn't break it. The guys that sold that business were really nice people. They shared all the stuff that they tried that hadn't worked with Facebook ads or which things had worked.