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5min chapter
Interview with Jacob Erdei - Entrepreneur and Google Ads Expert
Firing The Man
Optimizing Your Google Ads
The more margin you have on the product that you're promoting, the more you can take stabs at doing different things. One thing for sure that I see a lot on Google is if it's one of those products or services that people absolutely need, then they're more likely to buy. So ensuring that your funnel itself, not just Google ads, but hey, does your landing page convert? Does it look good? Do it answer the individual's questions? Are you capturing their email? That's very important. And then are you following up with emails, band and card emails and things like that? so ensuring that you're full funnel is there is really important.
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