IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
Was It the Good Thing or the Bad Thing?
He was extremely approachable and normal if I put it that way. There was no feeling in the office. He actually stayed off an overnight at the office. If there's something he didn't like that the team was pushing forward, he just postponed the decision. Sometimes he could take two or three years to come to a conclusion on something. That shows his way of sort of operating kind of undercover almost in a way,. But making no big deal out of himself or who he is or what he represented in a way Or his real power in a way.
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