2min chapter

The Jordan Harbinger Show cover image

534: Greg McKeown | How to Make What Matters Effortless

The Jordan Harbinger Show

CHAPTER

The Importance of Starting From Zero Steps

complexity grows over time we add something and we often don't take it away. We all experience this when we're working with other companies, there's a great advantage those companies can have if they can simplify it significantly for us. It takes an essentialist someone who cares about making the process as simple and effortless as possible to come along and start removing those things.

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