Persuasion Science: Marketing Insight From Robert Cialdini
Social Media Marketing Podcast
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How Can We Leverage Social Proof?
Social refers to the tendency in all of us to follow what those around us are doing. Even species that have almost no cognitive capacity will show thi same herding or flocking a response. We as humans tend to not want to rationalize very much, right? So if other people are doing it, must be good. Simply telling people that are most popular is enough to move them.
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