Every piece of content that you create should have intent behind it. There's two types of things like non-click content where it gets shared against in Slack channels and it's also content like if you do a Twitter thread. Some pieces of content you intend on it being conversation starters to be generating social media shares. This is the piece that you create that might empower other people. It takes a lot of skills from the writer, from the team to be able to think how can I communicate about this product, this business, this service without selling?
How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.
Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.
Join Daniel and Ross for this AirMeet virtual event.
Follow Ross:
LinkedIn: linkedin.com/in/rosssimmonds
Twitter: https://twitter.com/TheCoolestCool
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Timestamps:
00:00 Intro
02:19 The 4 Categories Of Great Content
07:10 How To Avoid Mediocrity
11:19 The Benefit Of One Channel Greatness
14:30 The Role Of A Distribution Marketer
20:29 How To Understand Where Your Audience Is Hanging Out
25:25 The SEO Video Play
33:04 How To Grow As A Marketer
38:13 Intentional Content
42:20 Always Add Value