Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
00:00
How Do You Balance Good Content Creation Against Hitting Metrics?
Every piece of content that you create should have intent behind it. There's two types of things like non-click content where it gets shared against in Slack channels and it's also content like if you do a Twitter thread. Some pieces of content you intend on it being conversation starters to be generating social media shares. This is the piece that you create that might empower other people. It takes a lot of skills from the writer, from the team to be able to think how can I communicate about this product, this business, this service without selling?
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