Navigating TikTok Shop and Influencer Culture

This chapter examines the speakers' experiences and reflections on purchasing through TikTok Shop, highlighting consumer skepticism about e-commerce practices. They discuss the significant influence of social media and influencers on buying behavior, particularly among younger demographics, and the implications of such trends. Additionally, the chapter delves into the challenges faced by child influencers and the historical context of their protection through legislation.

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