The Bigg, Let's Roll Play

Executives do tons of contect switching. They skim across many, many things and are very wary of diving in anywhere. So let's number these so we can come with some wonderful pieces of feedback. And i think you're orbiting around the most important one, which is understanding where they are,. empathizing with how they think and work, and tailoring a message to them - that was probably the bigg let's roll play.