Design and Writing on the Web - Are They Equal?

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Designers should think about who is going to be interacting with the system that you're designing and try to see the domain from their perspective. You know, there are two aspects to design on the web: what it looks like and written content. Both have to be chosen and constructed from the user's points of view - they're equally important in my opinion.

Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.

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