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Unknown Unknowns

Danny and Jon

CHAPTER

Do You Know What You're Talking About?

You can be talking about stuffan as long as you sound confident and it sounds like you kow wht yo'r talking about, you can be talk out of your ass. You might have no idea what's going on, but you sound confident. And when i say research, i mean either qualitative or consitative. So that be, i'm going to get a hundred people in and do this test, this screening, this protocle, whatever. That is your research. Your methods weld then obviously dictate whether that's academically reliable, valid, et cetera, etcetera. But you are doing research. Yes, because everyone having a conversation with a

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