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#117 - Understanding Growth Research with Carlos Tellez of Nubank

Awkward Silences

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How Do You Find Your Funnel?

So we tackle everything going from uh awareness and consideration So even before the user It starts to fill their application to the project. And it also ends after they've become an active client. We do consider onboarding activation and Recommendation so the mgm member get member Part of it as well. Uh, we're even trying you know right now I'm very strategically using research to try to talk to some of those other teams that we hand over to to see if they can let us play with them a little longer.

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