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The Theater of Wellness: From $20 Smoothies to Green Powders

Follow the Rabbit

CHAPTER

The Evolution of a Trendy Grocery Experience

This chapter explores a unique grocery store in Los Angeles, blending modern design with a distinct brand identity shaped by celebrity influence and social media. It highlights the store's unconventional product offerings, particularly its famous $20 smoothies, and examines how these items have become symbols of health and luxury in today's consumer culture.

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