Engaged: Designing for Behavior Change with author Amy Bucher
Rosenfeld Review Podcast
00:00
How to Create an Experience That Supports Motivational Quality
Self-determination theory looks at extrinsic versus intrinsic motivation. In order to get people to have those more intrinsic forms of motivation, you need to support their fundamental or their basic psychological needs. So when I go into a design process and I'm thinking, how can I help people associate this behavior pattern that we want them to adopt with that more intrinsic form of motivation? It's really about creating an experience that supports them in having meaningful choices,.
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