How to Align Your Content With Your Offers
Clients from Content
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Differentiating the Value of a Course
We don't leave that somebody just coming to our webs is going to go to that page and sign for our membership. That just isn't how it works. It seems our goal is really to get them in a course and then move them from there. And use email to do that stuff. So I think more clearly differentiating, not what's in it, but more clearly differentiates the value of the courses versus the membership.
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