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MI170: The Millionaire Fastlane w/ MJ DeMarco

The Intrinsic Value Podcast - The Investor’s Podcast Network

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Don't Follow Passions When Building a Business

I think that following your passion when it comes to building a business, is probably taking yourself towards the industries that are the most crowded and saturated. You'll oftentimes hear that the best businesses to start are those that are not sexy and the ones that most people just do not want to deal with at all. And if you do well in that unsexy industry, it conse itself free for a lifetime. Sometimes maybe even the generations that come after you. So this is why i don't advocate following passions, because it is a selfish inclination verss a market standard inclination of finding where there's actual vacancies and problems and voids in the market that you can attack and exploit.

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