What Will Bring Gen Z to Theaters?
The Town with Matthew Belloni
00:00
How to Get Gen Z in the Movies
Gen Z go early. They come on the opening weekend and drop off fast within the open weekend. So prioritise Gen Z and phase your marketing into later weeks to try and pull the boomers and older in if it's a film that appeals to multi-generations. On the one hand, there's a feeling that Gen Z don't want to join loyalty programs. The research shows they're quite willing to give up personal information more so than maybe you and I are in return for something tangible.
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