The Importance of Patreon in Sponsorships

A lot of people just sort of throw in their Patreon link at the very end of the show. They don't treat it as say an advert, like you're talking about sponsorship advert or something. That's why we pay more for a mid-roll than anything else. If people get value from a show, they are more likely to then sponsor. You do get some people who sponsor as a business. So they get their business read out or they'll say, can you read out this name instead of another name? And I'm happy to do that, obviously.