4min chapter

How I Built This with Guy Raz cover image

Michael Kors: Michael Kors

How I Built This with Guy Raz

CHAPTER

How to Build a Global Brand With Michael Kors

How I Built This is a show about innovators, entrepreneurs, idealists and the stories behind the movements they built. Michael Kors turned his name into a global brand with designer luxury apparel and accessories under the label, Michael Kors. His company makes everything from high-fashion gowns that cost $10,000 to t-shirts and underwear packs for less than $50. The path to getting there was both fraught and fortunate.

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