The Importance of Thought Leadership

Think leadership has been a big deal for the last 20 years. Where do you see it going over the next 10 to 20 years? Well, I really think it's becoming more important, not less. Over the last nine months in this COVID economy that we've been living in, online search and online commerce has grown more in nine months than over the previous 10 years combined. If there's an editorial that's written about you and your business, people trust that a whole lot more than an advertisement in a magazine or on the adjacent page.