Practical Advice for Growing Games in Diverse Markets with Nancy Huang (Head of UA @ East Side Games) and Ludovic Thevelin (Growth Consultant @ Google)
Deconstructor of Fun
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Deconstructor of Fun Podcast - Ludo Nancy
i'd always advise advertisers to to evaluate where your game is is ready to be successful as is in international markets i think a lot of times people don't realize that that their game actually you know there's a large addressable english audience outside of the u.s. but also in markets where english isn't the primary language so do kind of a analysis or some research to see which markets are actually accessible with our game as is and can we test those and see if they scale thereUm the next step would then be to to kind of define maybe the top unreachable markets, that usually comes up as one is being really attractive but heavy in localizationso define the top unreached markets
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