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The Next Wave Of Content Marketing for B2B w/Joe Pulizzi

B2B Growth

00:00

The Big Opportunities of Own Media

The big opportunity, and that's maybe we'll finally see it in the next couple of years, is the fact that if you really dedicate yourself to building an audience, does take time. I think what's missing on the marketing side is that marketers don't understand that there are 10 different ways that you can drive revenue from an audience. And then the ones that are listening this, that where you're just dabbling, well, I would just say, either do it or don't do it. You could interrupt people forever.

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