20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Sweathead, A Strategy Podcast
00:00
Planning
Use one syllable words, two syllable words. You can do whatever you want within the brief,. But i think that's really useful tip, write to some one and avoid industry language. A bit of a disease amongst planners, i think, particularly the zoom generation of planners, is models. I've met some very bright people who aren't very good planners because they still write as if they're writing their undergraduate hegalian thesis about paradise lost. That whole phrase there is total lake account planet. Can you be an account planter in the u k? Without referencing a continental philosopher? Well, ecause i didn’t appear in your tips? Ha, ha, ha
Play episode from 13:39
Transcript
