BEP #40: Marketing Masterclass (Part 2)
Be Extraordinary Podcast
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Mastering Marketing Meetings
The chapter emphasizes the importance of scheduling and conducting effective marketing meetings for building rapport and understanding the client's perspective. It discusses the value of observing the prospect's environment and interests to establish common ground and foster connections beyond service offerings. Insights are shared on communication strategies, asking relevant questions, and leaving room for future relationships to develop, highlighting the significance of trust and responsiveness in generating business opportunities.
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