129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show
GTM Live
00:00
How Do I Become a Director of Demand Generation?
If you want a run demand, jen sh need to understand the full suite of marketing operations. You need to understand organic social and analyze pipe line data. And then it's your job as a marketor to close the gap for people that don't use your product right now. So most people can sort of, like use it as a, semi likely, a different way to do le jen sh.
Transcript
Play full episode
