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2min chapter
How to Make Horizontal Positioning Work
2Bobs—with David C. Baker and Blair Enns
Intro
This chapter delves into the nuances of horizontal versus vertical positioning in the creative entrepreneurial landscape. It emphasizes the significance of clearly defining a firm's market position and explores the complexity of choosing between broader industry categories and narrower niches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode