How to Tell an Amazing Story That Will Change Your Business

If you tell an amazing story, your business will change. Susan Boyle is famous not because she's a great singer but her producer was a guy called Ben Thursby - one of the best storytellers in television in the world. Laughter makes you feel good and if you are entertaining, people are engaged. If they're engaged, they'll take action. I try and get people on side with laughter. You don't hate people who make you laugh. Because it feels nice to laugh. Then I can get you to take the action I would like you to take: please make loads of notes.