The natural world is really complicated, and that's why science is challenging. The meteo often pays a lot of attention to surprising studies because after all, it's not a story if it's not surprising. But that means that the meteo are actually biasing what they report. They're cherry picking things that are surprising, counter intuitive, weird. So there's this weird attentiont rell pressure. We want to be excited. We want to pay attention to the new, exciting things. And we don't want to be the guy standing round saying, i don't believe einstein.