The Differences Between Scaling Up on Amazon and Walmart

Coffee company Shopify is trying to build an actual brand, you know, like a Coca-Cola or something like that. Most all of our customers, I would say like 90% by their first bags, just one off. And then we try to do everything possible. We can post purchase through email, SMS, package inserts,. retargeting ads to convert them into subscription. It's like, Hey, you've given this a try. Now get it delivered automatically, save money, that kind of thing.