"40 lessons for a new type of entrepreneur"
Anything You Want is a great read. It’s quick, simple, and to the point. Subtitled “40 lessons for a new kind of entrepreneur”, the book consists of 40 different one or two page anecdotes with a clear purpose or takeaway. This book could easily be padded out to 300+ pages with anecdotes and studies and facts and figures, but we really appreciate the fact that it’s simple and straight to the point. Derek uses just the right amount of personal story to set the scene, then delivers his key message in a concise sentence or two at the bottom of the page. He talks about a different way of thinking about business. I’ve always thought that every company should be trying to become as big as they can, make as much money as they can, and basically try to take over the world. But this is a story of a company that wanted to stay small and DIDN’T want to grow. Well worth the read – it’ll seriously only take you an hour or so to get through. I’m a pretty slow reader and even I could read it in one sitting.
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