4min chapter

Young and Profiting (YAP) with Hala Taha  cover image

Mike Michalowicz: Profit First, Transform Your Business from a Cash-Eating Monster to a Money-Making Machine | E219

Young and Profiting (YAP) with Hala Taha

CHAPTER

How to Charge Top of Market

The best customers will circumnavigate the world to find you. The elite customers, that 20% of the best customers say, I need the best website in my case for an author. Those small customers usually are the most needy customers. So when someone wants you to charge them less, they see you as value less. What we need to do is differentiate between good customers and bad customers.

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