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#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Biggest Difference Between a Content Marketing Strategy and a Thought Leadership Content Strategy

The way to really grow within a channel, whether that's Medium or TikTok or LinkedIn or YouTube is to create dedicated original content for that platform. If you're writing about thought leadership that has nothing to do with your business, it's going to be completely misaligned. The thought leadership has to be about your business anyway.

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