Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth cover image

Want More Engaged Listeners? Get Them Talking Back | Pat Cheung

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

CHAPTER

Understanding the Payoff in Listener Engagement

This chapter explores the idea of 'payoff' in listener engagement, comparing it to a marketing funnel while emphasizing the need for clear incentives to boost audience interaction. It also discusses the importance of addressing the unique needs of podcasters to enhance their engagement strategies.

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