Facebook Ad Campaigns

Facebook is used in radically different ways internationally. In the UK it does feel like the audience has grown a little bit older. I would say 20 to 30 percent more expensive when you're running Instagram ad campaigns than Facebook ad campaigns because there's that greater demand for it. You see someone in India it would be relatively rare for a 21-year-old Brit to spend a lot of time on Facebook but not for a 21 year old Indian for example. So yeah so there's definitely geographical variants there.