338: Salesforce CMO on Leading Through Turbulence
Renegade Marketers Unite
00:00
The Importance of Good Data in CRM Implementation
When you get too much customization, it gets complicated. We're definitely seeing ease of use for your end user is very important because if you're in marketing and you have your CRM set up, you need that data. And so you want your salespeople to be inputting the data well, and also being able to pull in data from lots of other sources.
Transcript
Play full episode
